10 Advantages of Blogs v Websites
May 26th, 2017 | blogs–
If you are considering whether to have a website or a blog, it is worth bearing in mind that a blog has several advantages over a traditional website. Technically a blog is a website. However, a blog is characterised by the way content is added. Usually a blog is organised into archives of monthly content; they will also have RSS feeds and the ability to add comments.
Blogs are not always the best solution. There are various cases where I prefer to use a non blog format ( I will mention this later) However, theses are my Top 10 benefits of Blogs.
1. Easy Organisation:
Blogs are easier to categorise and organise. New entries automatically get added into monthly archives and relevant categories. It saves time manually adding links to relevant pages.
Top tip: Some blog software has better organisation than others; WordPress allows a lot of customisation to get optimal organisation
2. RSS Feeds
Blogs enable RSS feeds. These are increasingly popular as a way to check the latest content of your favourite sites.
3. Encourages People to add Content
Adding a blog post can be less intimidating that a standard webpage. Blog posts can be short or long. Because content is automatically organised it leaves you free just to add the content.
A blog gives regular updates to the reader. It is a reason to keep coming back to the blog every day. It is like the difference between a newspaper and an encyclopaedia. A newspaper (blog) you read every day. An encyclopaedia (every now and then for reference)
5. Easier to Attract Links
Blogs tend to find it easier to attract links. Part of this reason is that bloggers often enjoy linking to each other. There are many options like Blog Carnivals and Group Writing Projects, where bloggers can get inbound links. Also there are many blog directories.
Trackbacks enable you to see who is linking to you. It can be a good way to develop relationships with other bloggers. Technorati give good detailed statistics about inbound links. Many bloggers enjoy the competitive aspect of trying to improve technorati rank.
7. Comments and Feedback
Comments allow your readers to interact with your blog. Interaction is one of the best ways of encouraging a regular readership. When a reader leaves a comment they feel part of the blog. It is like making them a stakeholder in the blog. (a key part of the Web 2.0 ideology) Blogging becomes a process of participation rather than passive reading. Comments can also give ideas to the Blogger. (For example, pointing out the odd spelling mistake)
8. Indexed in Search Engines Quickly
Because blogs are updated regularly, Google definitely spider them much more frequently. Quite often, I add a blog post and within 24 hours it is listed on Google and bringing traffic. For non blog pages it can take up to 2 weeks.
9. Easy to Create
Blogs are easy to create. Software for blogs makes it possible to add content without knowledge of CSS and HTML. There are a wide variety of templates and designs to choose from. Good Blogs can also be gained for free e.g. Blogspot and .Wordpress
10. A Blog is an Expression of Personality
The nature of blogging is that it enables you to build a brand name and personality. People respond much better when they can develop a meaningful relationship with a real human. Blogs use technology to reduce the barriers between people.